Game Design Lead with over 8 years of experience, working on hit titles such as Minecraft, Candy Crush, Farm Heroes Saga, Chrome Valley Customs and Squad Busters.

I’m a passionate and experienced game designer with a strong track record of delivering engaging gameplay, successful live features, and high-performing content across mobile and console titles. I bring a blend of creative vision and data-informed decision-making, collaborating closely with cross-disciplinary teams to craft systems and experiences that excite players and drive results. From concept through launch and live ops, I take pride in shaping gameplay that’s not only fun and polished but also contributes meaningfully to player engagement and business success. I’m also committed to mentoring others and fostering a collaborative, high-performing design culture.

I mentor and coach students looking to break into the games industry. As a result, I have released a book The Game Industry Guide, Unlocking a Successful Career in Games. In addition, I own a property investment company Hearth Properties, whereby I buy, renovate and sell houses.

Some of my favourite genres and games:
Looter Shooters like: Destiny 2, The First Descendant
Competitive Games: League Of Legends, Brawl Stars
Roguelike Games: Dead Cells, Hades, Vampire Survivors
Strategy: Twilight Imperium, Clash Of Clans
Social Deduction Games: Avalon, Blood in the Clock Tower, Werewolf
Deck Builders: Star Realms, Dune Imperium, Dominion
Mobile: Genshin Impact, AFK Arena, Clash Royale, Royal Match

What gets me excited about games:
– I’m passionate about creating responsive, skill-driven, and captivating, core gameplay
– Gaining more loot, levelling up, unlocking more abilities, and becoming more powerful.
– Simple, scalable and intuitive build crafting opportunities
– Customising your character/base to express your own unique look
– Fulfilling and rewarding progression systems with a strong end-game
– Team raiding, with collaboration, exploration, secrets, and team mechanics
– Diverse enemies, bosses and environments
– Games that balance depth with simplicity, offering satisfying decision-making, strategic team play, and intriguing challenges inspire me.
– Making interesting decisions on what cards, buffs or abilities to take that have a large impact on the outcome of the game
– The use of roles and the ability to bribe, bluff and betray other players
– Free to play mobile experiences